Changing Times For Churches and Other Brands

Growing up as a preacher’s kid was an experience because I didn’t have a choice in whether or not I’d go to church. The expectation was to do as they told. Today’s world is different. Many kids stop going after their confirmation if they even attend services or not. It’s a changing environment, and one that organized religion struggles to adapt to those changes.

Almost eight years ago, the church I attended was floundering. The pastor didn’t make much effort to get to know his congregation and kept getting relationships with people screwed up in conversations. Some of his actions led to resentment and folks leaving. Our church was behind the times because we didn’t utilize social media. We struggled to have folks volunteer and want to be there. Quite frankly, I grew concerned and wanted to change things.

We had a Facebook page with about 12 followers, but no one knew who started the page. At the time, Google + was trying to compete with Facebook, and we had a small blurb on that forum, but again, no one knew who was running it. Over three months, I sent out numerous requests inquiring about the admin. No one responded. It wasn’t until after I started the new one that the person’s identity came out. They were upset that I had created a new one until they learned that I had tried multiple times to reach out so that I wouldn’t step on anyone’s toes.

Isn’t that why so many of us need communication? Churches are only one sect that is learning to change with the times or die in the process. They are a business and have to figure out how to meet the needs of the people involved. So many mom-and-pop companies struggled through COVID. Everyone’s way of life changed over a pandemic that no one believed would impact us to this level. Our lives won’t return to normal for a very long time, if ever.

This situation made me wonder, what are some things that most businesses can do to keep thriving in a volatile market? Here are some of the tips I found online that might help you along the way.

Embrace Technology. Many groups are not fans of technology, but the bottom line is that most businesses will fail without technology. Social Media platforms have become crucial to helping businesses become discovered and with those discoveries come expectations.


Increase Your Speed. – I agree that speed is essential, but it’s not always the winning factor. If you are an artisan and create one-of-a-kind masterpieces, speedy may not be the best way to sell your craft. But if you are going for a mass-market appeal, most people don’t have a lot of patience. Do what you need to do as quickly and effortlessly as you can. You don’t need to lower your quality because someone else wants it faster, but sometimes quality and speed aren’t always a good thing. Mistakes get made if you go too fast, which can be costly in the long run.


Learn to Live with Ambiguity and Uncertainty. Keep in mind the only thing sure in this world is Death and Taxes. Everything else is unknown. That’s one of the beautiful things about life. The world is constantly evolving.


Act like an Entrepreneur. Don’t be wishy-washy. If you want to be known as an entrepreneur, act like one. People don’t take you seriously if you are uncertain of everything.


Adding Value to the Organization. Confidence is a massive key to success. Your organization needs to feel that you contribute generously to them and benefit them. Attitude and service go a long way.


Know Your Niche. Nothing is worse than someone trying to sell me something the seller doesn’t know or understand. When you know your niche, confidence, and control are in your possession.

I hope that organized religion learns that if they don’t find ways to meet the needs of those in their communities, people will eventually stop going altogether or die out. The days of loyalty are dying out. Now we face uncertainty on every level. The key is being open to the ideas and concerns of the younger demographic. What was once important to older generations is changing with the younger community. Acceptance and love play a crucial role. So for those who are a part of organized religion, I hope you remember that playing it safe doesn’t equate to long-term solutions. Maybe that’s why it’s so crucial for churches and other businesses to remember that we are all here for a short season. If we want our essence to live on in legacies, we must find ways to remain relevant. Otherwise, people will go elsewhere to have their needs met. Have a great weekend, everyone.

2 thoughts on “Changing Times For Churches and Other Brands

  1. I totally understand this – being a member of a “former” mega church and also being Admin. Assistant to the Pastor of said church, I can tell you how messy church and the politics of it gets. As I said “former” mega church, and it was because of most of these reasons and then some more that this church is almost non-existent today and has just about 12 followers on FB as well. I think this what happens when “self” checks-in pushing God out!

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